SLOGAN IDEAS!

On friday I posted this as a comment to this post by Imaging Trends; (http://imagingtrends.blogspot.com/2009/06/gold-coast-advert-proposals-v2.html)
In case you missed it group,
So these were my ideas for the slogans.

"Okay...so good ideas, and I am able to visualize the images well.

For the seniors in the hinterlands I'm thinking, "Escape to the Gold Coast Hinterlands where nature Beckons", or something along those lines. It has to show that its relaxing and an excellent place to retreat to.

Secondly, I think that the youth images on holograms sounds great! We all love looking at these kinds of mediums. For the logo I was thinking something hip and catchy, in text message form( to relate to younger people) E.g. "Surf @ Burleigh this arvo" or " Meet on dance floor 2nite" etc.

Finally for the families I like that idea also..nice work incorporating the dog. I think we should stick to the backyard idea for this one because that's where most of the time is spent for families. Logos such as " Bring the whole family to our place/backyard" or " Trade your grass for our sand for the weekend" or " Bring the kids to play in our sand pit".

Thanks guys for the input.

Feel free to comment with more ideas,
Melissa.Q"

The Home Run

All Departments, great work.
The Blogs over the past two weeks have seen the campaign refined, with almost all suggestions being realised as achievable. If you haven't seen the following key terms lately, I suggest you have another dig around in the Blogs and associated comments;

seniors - active vs traditional
holographic billboard
viral marketing
Epson 6000
dance floor 2nite
dog's eye view
Alien Bee - no really, it's there

Lets bring it home. Final comments due this Thursday, then before client handover we have the last meeting of our group, to be held Friday morning. C U there.
B-M please remember to draft mock ups for presentation ;-] owyn

Target Areas

We want to link the three demographic areas, to three geographic areas of the Gold Coast.
These three areas are:

Families - The Beach (Safe and Fun)
Pensioners - The Hinterland (Private and Peaceful)
Teenagers - Nightlife and Water Sports (Contemporary Gen Y)

Please respond to this blog with example images and ideas.
Are there any new technologies that can make this campaign stand out?
Please refine these ideas, as this is the last week to do so!

Thanks B & M out!

Print Media- Taxi's

Hi Team. One very successful form of print media is on taxis. All taxis go where activity and consumption take place, in other words where a large viewers can be found. I have found a great company, Rova Media who specialize in adds on taxis. http://www.rova.net.au/aboutUs.htm
Rova charges a rate of $95 per week, per panel.
Michelle