On friday I posted this as a comment to this post by Imaging Trends; (http://imagingtrends.blogspot.com/2009/06/gold-coast-advert-proposals-v2.html)
In case you missed it group,
So these were my ideas for the slogans.
"Okay...so good ideas, and I am able to visualize the images well.
For the seniors in the hinterlands I'm thinking, "Escape to the Gold Coast Hinterlands where nature Beckons", or something along those lines. It has to show that its relaxing and an excellent place to retreat to.
Secondly, I think that the youth images on holograms sounds great! We all love looking at these kinds of mediums. For the logo I was thinking something hip and catchy, in text message form( to relate to younger people) E.g. "Surf @ Burleigh this arvo" or " Meet on dance floor 2nite" etc.
Finally for the families I like that idea also..nice work incorporating the dog. I think we should stick to the backyard idea for this one because that's where most of the time is spent for families. Logos such as " Bring the whole family to our place/backyard" or " Trade your grass for our sand for the weekend" or " Bring the kids to play in our sand pit".
Thanks guys for the input.
Feel free to comment with more ideas,
Melissa.Q"
Yeah some greats ideas
ReplyDeletethanks Melissa Q
cheers letece
Just an idea for the slogans, mabye something to do with that phrase,' as good as gold'. incorporating that with the gold coast, eg. ' holiday's are as good as gold here at the gold coast.'
ReplyDelete-michelle-
Like i commented before in imaging trends blog.. I really like the hinterland idea of 'nature beckons'.. It ties in with what seniors want, a nice relaxing holiday. I agree with michelle also.. maybe something with the word 'gold' involved, as it ties in with the destination. Maybe some other slogans could involve questions.. like 'where would you rather be?'. Or short, simple statements like 'say hi to the gold coast'.. Jess. Edwards
ReplyDeleteSuggest, 'another Golden moment' as a short text for high speed areas - hopefully that wasn't used by golden crumpets last year. Or 'Gold Rush', which can catch attention but may not be easy to tie in with imagery. Just stirring the creative soup... owyn
ReplyDeleteI agree, i think the word 'Gold' is a must in these slogans. I also think that there must be a creative frase, followed by 'Gold Coast' or something like that, to confirm what that initial 'gold' actually means! Hope that makes sense! -Robyn
ReplyDeleteWhat about "Its Gold!", "Thats Gold" or "Gold Rush". Short sharp for the billboards on highways. Maybe this is a little cliche. Perhaps we should have something catchy like...
ReplyDelete"Your wife is hot!...better hit the Gold Coast to cool off"
"Diamonds are forever...but the Gold Coast can be just for one day"
"Yahoo"
"Budgie smugglers welcome at the Gold Coast"
Thought provoking yes...
I agree, they have to be catchy! We really need to cash in on the whole "Gold" idea. It appeals to all target audiences.
ReplyDeleteI like the "it's gold" I think that it will work really well with the ideas we have so far especially the image with the older people sitting on the surfboards.
ReplyDeleteMelanie. W :-)
like i said on our blogs i think o1 idea of using the word experience is great one that can be used for all the images and maybe try incorporate the word gold maybe
ReplyDeletemaybe like o1 examples from our blog with experience plus the gold theme
'Experience our gold backyard', 'Experience our gold sand pit','Experience our gold play ground'.
and then have 'Experience our Gold Coast'
Richard
Paul, yes thought provoking slogans but it will certainly get some attention and hopefully not have the billboard ripped down! Advertising is about risk-taking and the Gold Coast is probably the best place to get away with it.
ReplyDeleteKylieB