SLOGAN IDEAS!

On friday I posted this as a comment to this post by Imaging Trends; (http://imagingtrends.blogspot.com/2009/06/gold-coast-advert-proposals-v2.html)
In case you missed it group,
So these were my ideas for the slogans.

"Okay...so good ideas, and I am able to visualize the images well.

For the seniors in the hinterlands I'm thinking, "Escape to the Gold Coast Hinterlands where nature Beckons", or something along those lines. It has to show that its relaxing and an excellent place to retreat to.

Secondly, I think that the youth images on holograms sounds great! We all love looking at these kinds of mediums. For the logo I was thinking something hip and catchy, in text message form( to relate to younger people) E.g. "Surf @ Burleigh this arvo" or " Meet on dance floor 2nite" etc.

Finally for the families I like that idea also..nice work incorporating the dog. I think we should stick to the backyard idea for this one because that's where most of the time is spent for families. Logos such as " Bring the whole family to our place/backyard" or " Trade your grass for our sand for the weekend" or " Bring the kids to play in our sand pit".

Thanks guys for the input.

Feel free to comment with more ideas,
Melissa.Q"

The Home Run

All Departments, great work.
The Blogs over the past two weeks have seen the campaign refined, with almost all suggestions being realised as achievable. If you haven't seen the following key terms lately, I suggest you have another dig around in the Blogs and associated comments;

seniors - active vs traditional
holographic billboard
viral marketing
Epson 6000
dance floor 2nite
dog's eye view
Alien Bee - no really, it's there

Lets bring it home. Final comments due this Thursday, then before client handover we have the last meeting of our group, to be held Friday morning. C U there.
B-M please remember to draft mock ups for presentation ;-] owyn

Target Areas

We want to link the three demographic areas, to three geographic areas of the Gold Coast.
These three areas are:

Families - The Beach (Safe and Fun)
Pensioners - The Hinterland (Private and Peaceful)
Teenagers - Nightlife and Water Sports (Contemporary Gen Y)

Please respond to this blog with example images and ideas.
Are there any new technologies that can make this campaign stand out?
Please refine these ideas, as this is the last week to do so!

Thanks B & M out!

Print Media- Taxi's

Hi Team. One very successful form of print media is on taxis. All taxis go where activity and consumption take place, in other words where a large viewers can be found. I have found a great company, Rova Media who specialize in adds on taxis. http://www.rova.net.au/aboutUs.htm
Rova charges a rate of $95 per week, per panel.
Michelle

4 Mediums

Ok guys, we are homing in on four different mediums which are listed below

1) Billboards - Audience being all three families, singles and pensioners

- 2 from NSW to QLD both on highway and 110km at10x5metres
- 1 in Brisbane CBD on the inner city bypass at an 80km zone at 10x5metres
- 4 in each other capital city all 60km zones at 20x10metres

2) Building wraps - singles and families(parents that work in the city)

- 1 in Melbourne CBD at 10 stories high around 2 sides.

3) Posters (on buses, taxis, trams and ferries) - singles (teens especially) and families (mainly working parents)

- In every capital city at A2 size

4) Multimedia (Web banners) - Teens and families

- 600x150pixels (top bar)
- 100x100pixels (side bar)

Advertising with media

An other form of advertising is media, such as TV and the Internet.

The Internet has millions of viewer everyday because people are constantly on their computers.

• There are pops up that we all hate but they do grab your attention.
• Flashing signs on website that people go to a lot eg. ninemsn
• The website for what ever they are trying to advertise

but

People spend more time with TV than any other media, Free TV is in virtually every Australian home (99.7 per cent) and is an integral part of our culture and society. On average, every Australian spends over 3 hours a day watching television - the majority of this time is spent watching Free TV.

In fact, just one spot in any of the nation’s top 10 programs on Free TV delivers an average combined audience of over 1.9 million people, making it ideal for launching new products and services, or driving a sales event.

The kinds of advertising on TV we are looking for are:

• Ads with a slide of photos with up beat music
• slide of photos with someone talk about how great the coast is
• Amazing photographs of the beach- always makes people want to go there

Please give us any other media ideas if you no of some.....

by Nick

Images for thought..

While researching i stumbled across a few photos which caught my eye. I think these are different but still work well and fit the criteria. Feel free to comment your thoughts.


This is clever as it really captures your attention. Why was the space intentionally left blank? Maybe there is an actual reason but i just dont get it!?

I think that although this is not a 'professional' advertising campaign, there is a lot of truth about it with the use of the actual Zimbabwean money which really draws the viewer in when looking at it. This is how the Zimbabwe people advertise and really try and get their message across. What do you think? -Robyn Carter