Ok guys, we are homing in on four different mediums which are listed below
1) Billboards - Audience being all three families, singles and pensioners
- 2 from NSW to QLD both on highway and 110km at10x5metres
- 1 in Brisbane CBD on the inner city bypass at an 80km zone at 10x5metres
- 4 in each other capital city all 60km zones at 20x10metres
2) Building wraps - singles and families(parents that work in the city)
- 1 in Melbourne CBD at 10 stories high around 2 sides.
3) Posters (on buses, taxis, trams and ferries) - singles (teens especially) and families (mainly working parents)
- In every capital city at A2 size
4) Multimedia (Web banners) - Teens and families
- 600x150pixels (top bar)
- 100x100pixels (side bar)
Thursday, May 28, 2009
Advertising with media
An other form of advertising is media, such as TV and the Internet.
The Internet has millions of viewer everyday because people are constantly on their computers.
The Internet has millions of viewer everyday because people are constantly on their computers.
- There are pops up that we all hate but they do grab your attention.
- Flashing signs on website that people go to a lot eg. ninemsn
- The website for what ever they are trying to advertise
but
People spend more time with TV than any other media, Free TV is in virtually every Australian home (99.7 per cent) and is an integral part of our culture and society. On average, every Australian spends over 3 hours a day watching television - the majority of this time is spent watching Free TV.
In fact, just one spot in any of the nation’s top 10 programs on Free TV delivers an average combined audience of over 1.9 million people, making it ideal for launching new products and services, or driving a sales event.
The kinds of advertising on TV we are looking for are:
- Ads with a slide of photos with up beat music
- slide of photos with someone talk about how great the coast is
- Amazing photographs of the beach- always makes people want to go there
Please give us any other media ideas if you no of some.....
by Nick
Images for thought..
While researching i stumbled across a few photos which caught my eye. I think these are different but still work well and fit the criteria. Feel free to comment your thoughts.
This is clever as it really captures your attention. Why was the space intentionally left blank? Maybe there is an actual reason but i just dont get it!?
I think that although this is not a 'professional' advertising campaign, there is a lot of truth about it with the use of the actual Zimbabwean money which really draws the viewer in when looking at it. This is how the Zimbabwe people advertise and really try and get their message across. What do you think? -Robyn Carter
This is clever as it really captures your attention. Why was the space intentionally left blank? Maybe there is an actual reason but i just dont get it!?
I think that although this is not a 'professional' advertising campaign, there is a lot of truth about it with the use of the actual Zimbabwean money which really draws the viewer in when looking at it. This is how the Zimbabwe people advertise and really try and get their message across. What do you think? -Robyn Carter
Advertising in the general public area.
So this post will be focusing on advertising in the general public area. Basically looking at things we as the public use from day to day, and can't avoid seeing on our way to work or school etc.
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Examples;
- Park benches
- Building Walls
- Bus Stops
- Telephone Booths
- The ground (grass/concrete etc)
These are just some of the methods that companies are using to promote themselves. They are a really smart and creative way of advertising to the public, because you'll never miss them! Please add anymore ideas you might have! - Jess
Tuesday, May 26, 2009
Advertising Via Transport
Hey Everyone,
So I'm concentrating on the advertising on public transport aspect of this campaign.
I've been thinking of different types of transports that contain sufficient advertising room and suitability. Transport is an excellent way to advertise because unlike situated medias, transport is exposed to thousands of people daily, thus becoming a very effect way to increase exposure. So below are image examples of some transports:
TRAINS
BUSES
PLANES- Outside and In
_______________________________________________________________
Oh and also this awesome campaign that I found for advertising London in summer time. Just thought It would give everyone a spin on typical ideas and its very clever.
Please comment adding any extra ideas you may have.
-Melissa.Q
So I'm concentrating on the advertising on public transport aspect of this campaign.
I've been thinking of different types of transports that contain sufficient advertising room and suitability. Transport is an excellent way to advertise because unlike situated medias, transport is exposed to thousands of people daily, thus becoming a very effect way to increase exposure. So below are image examples of some transports:
TAXIS
TRUCKS
TRAINS
BUSES
PLANES- Outside and In
_______________________________________________________________Oh and also this awesome campaign that I found for advertising London in summer time. Just thought It would give everyone a spin on typical ideas and its very clever.
Eurostar - Its Summertime In London
Please comment adding any extra ideas you may have.
-Melissa.Q
Monday, May 25, 2009
Print Media
Hi, Im looking the print media aspect of this advertising campaign. Below are some ideas your might like to consider.
• Post cards. You might consider sending travel agents (nation wide) postcards to give to their clients who are booking holidays.
• DL flyers
• Posters.
• Magazine and Newspaper advertisements.
• Printed carry bags Carry Bags. Consider visiting our earlier posts about the use of enviro friendly carry bags. Travel agents could give packs and hampers to their clients. These packs might contain, print media of things to do, free nick- nacks, discount booklets for restaurants, accommodation, different activities.
Please feel free to add any ideas you might have. Michelle
• Post cards. You might consider sending travel agents (nation wide) postcards to give to their clients who are booking holidays.
• DL flyers
• Posters.
• Magazine and Newspaper advertisements.
• Printed carry bags Carry Bags. Consider visiting our earlier posts about the use of enviro friendly carry bags. Travel agents could give packs and hampers to their clients. These packs might contain, print media of things to do, free nick- nacks, discount booklets for restaurants, accommodation, different activities.
Please feel free to add any ideas you might have. Michelle
Client Brief Update - Gold Coast Tourism
Hello b-m photographers, imaging trends and tech heads.
Latest information from our client Queensland Government is that they want to concentrate efforts of the visual marketing aspect of this campaign, in the following locations;
Capital cities of all Australian States and Territories.
Urban transport routes in the CBD areas of the above cities.
Domestic airport terminals at all capital cities.
Interstate transport, with Gold Coast or Brisbane connections.
Major shopping centres within Capital city metropolitan areas.
The client would also like to extend the reach of this campaign through print media and web based advertisements, displayed or hosted by various State Government offices and travel agencies across Australia.
Lastly, the client is checking its budget with a view to approving a national distribution printed article but at this time is willing to consider something 'outside the box', a previously untested medium maybe.
Please submit all ideas relevant to the above criteria. We want to maximise exposure as well as target audience attention and retention. Cutting edge trends are welcomed, provided that existing infrastructure is utilised, for example power is available if needed, suitable building or structure already exists or technology is able to be supplied within 7 business days. Good luck with the grey matter and keep those suggestions coming. Remember, the sky is the limit, so long as you have a hot air balloon as opposed to a flat tyre.
Owyn
Latest information from our client Queensland Government is that they want to concentrate efforts of the visual marketing aspect of this campaign, in the following locations;
Capital cities of all Australian States and Territories.
Urban transport routes in the CBD areas of the above cities.
Domestic airport terminals at all capital cities.
Interstate transport, with Gold Coast or Brisbane connections.
Major shopping centres within Capital city metropolitan areas.
The client would also like to extend the reach of this campaign through print media and web based advertisements, displayed or hosted by various State Government offices and travel agencies across Australia.
Lastly, the client is checking its budget with a view to approving a national distribution printed article but at this time is willing to consider something 'outside the box', a previously untested medium maybe.
Please submit all ideas relevant to the above criteria. We want to maximise exposure as well as target audience attention and retention. Cutting edge trends are welcomed, provided that existing infrastructure is utilised, for example power is available if needed, suitable building or structure already exists or technology is able to be supplied within 7 business days. Good luck with the grey matter and keep those suggestions coming. Remember, the sky is the limit, so long as you have a hot air balloon as opposed to a flat tyre.
Owyn
Billboards
Hey everyone, I am looking at the use of advertising through billboards.
Both these examples are simple, clean and modern. I like the use of colour co-ordination and a clear message.
This example is also clear and clean. Billboards done in this way, in my opinion work the best. Billboards are on the sides of roads and you don't have time to read something like this....
..so a short, simple but to the point message and image is pretty much necessary if you want your message to be received by motorists.
The image/s on billboards must be attractive to catch peoples eye and simple so people understand what is trying to be said. Here is a good example below..
The image is beautiful and clean and makes you want to hop in. It also backs up the phrase "where else but Queensland" perfectly.
Anyway, more on the marketing side, I propose billboards to be placed on main motorways such as the pacific motorway and motorways coming from NSW. This will give motorists an incentive to visit the Gold Coast on their travels.
I also think the billboard designs could work well on building walls in the cities such as Brisbane and Sydney like this example below...
..this is because I'm guessing people in the city like to have their weekends away or take a break from the hustle and bustle once in a while and so the campaign would reach the correct target market loud and clear.
Nicole
Both these examples are simple, clean and modern. I like the use of colour co-ordination and a clear message.
This example is also clear and clean. Billboards done in this way, in my opinion work the best. Billboards are on the sides of roads and you don't have time to read something like this....
..so a short, simple but to the point message and image is pretty much necessary if you want your message to be received by motorists.
The image/s on billboards must be attractive to catch peoples eye and simple so people understand what is trying to be said. Here is a good example below..
The image is beautiful and clean and makes you want to hop in. It also backs up the phrase "where else but Queensland" perfectly.
Anyway, more on the marketing side, I propose billboards to be placed on main motorways such as the pacific motorway and motorways coming from NSW. This will give motorists an incentive to visit the Gold Coast on their travels.
I also think the billboard designs could work well on building walls in the cities such as Brisbane and Sydney like this example below...
..this is because I'm guessing people in the city like to have their weekends away or take a break from the hustle and bustle once in a while and so the campaign would reach the correct target market loud and clear.
Nicole
Thursday, May 21, 2009
New Client-Queensland Government
The Business Marketing department would like to advise the fellow Technology and Imaging Trends Departments that we have a new client, The Queensland Department of Tourism.
We have three weeks to present a visual marketing campaign.
Subject Area: Gold Coast
Time Frame: Three Weeks
Target Audience: National Australia
Budget: To be advised
Media: Only restriction is to use exsisting infrastructure (e.g exsisting buildings, transport and media outlets)
Aim: To generate more cashflow for local businesses and increase revenue from interstate vistors.
Could both departments please respond via Blogger before Thursday 29th May with initial concepts and ideas to produce a contemporary effective solution.
N.B. All groups are required for a face to face meeting to discuss next course of action, on Friday 9am 30th May.
We have three weeks to present a visual marketing campaign.
Subject Area: Gold Coast
Time Frame: Three Weeks
Target Audience: National Australia
Budget: To be advised
Media: Only restriction is to use exsisting infrastructure (e.g exsisting buildings, transport and media outlets)
Aim: To generate more cashflow for local businesses and increase revenue from interstate vistors.
Could both departments please respond via Blogger before Thursday 29th May with initial concepts and ideas to produce a contemporary effective solution.
N.B. All groups are required for a face to face meeting to discuss next course of action, on Friday 9am 30th May.
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