Billboards

Hey everyone, I am looking at the use of advertising through billboards.




Both these examples are simple, clean and modern. I like the use of colour co-ordination and a clear message.



This example is also clear and clean. Billboards done in this way, in my opinion work the best. Billboards are on the sides of roads and you don't have time to read something like this....



..so a short, simple but to the point message and image is pretty much necessary if you want your message to be received by motorists.
The image/s on billboards must be attractive to catch peoples eye and simple so people understand what is trying to be said. Here is a good example below..



The image is beautiful and clean and makes you want to hop in. It also backs up the phrase "where else but Queensland" perfectly.
Anyway, more on the marketing side, I propose billboards to be placed on main motorways such as the pacific motorway and motorways coming from NSW. This will give motorists an incentive to visit the Gold Coast on their travels.
I also think the billboard designs could work well on building walls in the cities such as Brisbane and Sydney like this example below...



..this is because I'm guessing people in the city like to have their weekends away or take a break from the hustle and bustle once in a while and so the campaign would reach the correct target market loud and clear.

Nicole