Hello b-m photographers, imaging trends and tech heads.
Latest information from our client Queensland Government is that they want to concentrate efforts of the visual marketing aspect of this campaign, in the following locations;
Capital cities of all Australian States and Territories.
Urban transport routes in the CBD areas of the above cities.
Domestic airport terminals at all capital cities.
Interstate transport, with Gold Coast or Brisbane connections.
Major shopping centres within Capital city metropolitan areas.
The client would also like to extend the reach of this campaign through print media and web based advertisements, displayed or hosted by various State Government offices and travel agencies across Australia.
Lastly, the client is checking its budget with a view to approving a national distribution printed article but at this time is willing to consider something 'outside the box', a previously untested medium maybe.
Please submit all ideas relevant to the above criteria. We want to maximise exposure as well as target audience attention and retention. Cutting edge trends are welcomed, provided that existing infrastructure is utilised, for example power is available if needed, suitable building or structure already exists or technology is able to be supplied within 7 business days. Good luck with the grey matter and keep those suggestions coming. Remember, the sky is the limit, so long as you have a hot air balloon as opposed to a flat tyre.
Owyn
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