SLOGAN IDEAS!

On friday I posted this as a comment to this post by Imaging Trends; (http://imagingtrends.blogspot.com/2009/06/gold-coast-advert-proposals-v2.html)
In case you missed it group,
So these were my ideas for the slogans.

"Okay...so good ideas, and I am able to visualize the images well.

For the seniors in the hinterlands I'm thinking, "Escape to the Gold Coast Hinterlands where nature Beckons", or something along those lines. It has to show that its relaxing and an excellent place to retreat to.

Secondly, I think that the youth images on holograms sounds great! We all love looking at these kinds of mediums. For the logo I was thinking something hip and catchy, in text message form( to relate to younger people) E.g. "Surf @ Burleigh this arvo" or " Meet on dance floor 2nite" etc.

Finally for the families I like that idea also..nice work incorporating the dog. I think we should stick to the backyard idea for this one because that's where most of the time is spent for families. Logos such as " Bring the whole family to our place/backyard" or " Trade your grass for our sand for the weekend" or " Bring the kids to play in our sand pit".

Thanks guys for the input.

Feel free to comment with more ideas,
Melissa.Q"

The Home Run

All Departments, great work.
The Blogs over the past two weeks have seen the campaign refined, with almost all suggestions being realised as achievable. If you haven't seen the following key terms lately, I suggest you have another dig around in the Blogs and associated comments;

seniors - active vs traditional
holographic billboard
viral marketing
Epson 6000
dance floor 2nite
dog's eye view
Alien Bee - no really, it's there

Lets bring it home. Final comments due this Thursday, then before client handover we have the last meeting of our group, to be held Friday morning. C U there.
B-M please remember to draft mock ups for presentation ;-] owyn

Target Areas

We want to link the three demographic areas, to three geographic areas of the Gold Coast.
These three areas are:

Families - The Beach (Safe and Fun)
Pensioners - The Hinterland (Private and Peaceful)
Teenagers - Nightlife and Water Sports (Contemporary Gen Y)

Please respond to this blog with example images and ideas.
Are there any new technologies that can make this campaign stand out?
Please refine these ideas, as this is the last week to do so!

Thanks B & M out!

Print Media- Taxi's

Hi Team. One very successful form of print media is on taxis. All taxis go where activity and consumption take place, in other words where a large viewers can be found. I have found a great company, Rova Media who specialize in adds on taxis. http://www.rova.net.au/aboutUs.htm
Rova charges a rate of $95 per week, per panel.
Michelle

4 Mediums

Ok guys, we are homing in on four different mediums which are listed below

1) Billboards - Audience being all three families, singles and pensioners

- 2 from NSW to QLD both on highway and 110km at10x5metres
- 1 in Brisbane CBD on the inner city bypass at an 80km zone at 10x5metres
- 4 in each other capital city all 60km zones at 20x10metres

2) Building wraps - singles and families(parents that work in the city)

- 1 in Melbourne CBD at 10 stories high around 2 sides.

3) Posters (on buses, taxis, trams and ferries) - singles (teens especially) and families (mainly working parents)

- In every capital city at A2 size

4) Multimedia (Web banners) - Teens and families

- 600x150pixels (top bar)
- 100x100pixels (side bar)

Advertising with media

An other form of advertising is media, such as TV and the Internet.

The Internet has millions of viewer everyday because people are constantly on their computers.

• There are pops up that we all hate but they do grab your attention.
• Flashing signs on website that people go to a lot eg. ninemsn
• The website for what ever they are trying to advertise

but

People spend more time with TV than any other media, Free TV is in virtually every Australian home (99.7 per cent) and is an integral part of our culture and society. On average, every Australian spends over 3 hours a day watching television - the majority of this time is spent watching Free TV.

In fact, just one spot in any of the nation’s top 10 programs on Free TV delivers an average combined audience of over 1.9 million people, making it ideal for launching new products and services, or driving a sales event.

The kinds of advertising on TV we are looking for are:

• Ads with a slide of photos with up beat music
• slide of photos with someone talk about how great the coast is
• Amazing photographs of the beach- always makes people want to go there

Please give us any other media ideas if you no of some.....

by Nick

Images for thought..

While researching i stumbled across a few photos which caught my eye. I think these are different but still work well and fit the criteria. Feel free to comment your thoughts.


This is clever as it really captures your attention. Why was the space intentionally left blank? Maybe there is an actual reason but i just dont get it!?

I think that although this is not a 'professional' advertising campaign, there is a lot of truth about it with the use of the actual Zimbabwean money which really draws the viewer in when looking at it. This is how the Zimbabwe people advertise and really try and get their message across. What do you think? -Robyn Carter

Advertising in the general public area.

So this post will be focusing on advertising in the general public area. Basically looking at things we as the public use from day to day, and can't avoid seeing on our way to work or school etc. 

Examples;

- Park benches 

- Building Walls

- Bus Stops

- Telephone Booths 

- The ground (grass/concrete etc)

These are just some of the methods that companies are using to promote themselves. They are a really smart and creative way of advertising to the public, because you'll never miss them! Please add anymore ideas you might have!  - Jess 

Advertising Via Transport

Hey Everyone,
So I'm concentrating on the advertising on public transport aspect of this campaign.
I've been thinking of different types of transports that contain sufficient advertising room and suitability. Transport is an excellent way to advertise because unlike situated medias, transport is exposed to thousands of people daily, thus becoming a very effect way to increase exposure. So below are image examples of some transports:

TAXIS

TRUCKS

Creative Truck Trailer Ads Part 3

TRAINS


BUSES

PLANES- Outside and In

_______________________________________________________________

Oh and also this awesome campaign that I found for advertising London in summer time. Just thought It would give everyone a spin on typical ideas and its very clever.

Eurostar - Its Summertime In London

Please comment adding any extra ideas you may have.
-Melissa.Q

Print Media

Hi, Im looking the print media aspect of this advertising campaign. Below are some ideas your might like to consider.

• Post cards. You might consider sending travel agents (nation wide) postcards to give to their clients who are booking holidays.
• DL flyers
• Posters.
• Magazine and Newspaper advertisements.
• Printed carry bags Carry Bags. Consider visiting our earlier posts about the use of enviro friendly carry bags. Travel agents could give packs and hampers to their clients. These packs might contain, print media of things to do, free nick- nacks, discount booklets for restaurants, accommodation, different activities.

Please feel free to add any ideas you might have. Michelle

Client Brief Update - Gold Coast Tourism

Hello b-m photographers, imaging trends and tech heads.

Latest information from our client Queensland Government is that they want to concentrate efforts of the visual marketing aspect of this campaign, in the following locations;

Capital cities of all Australian States and Territories.
Urban transport routes in the CBD areas of the above cities.
Domestic airport terminals at all capital cities.
Interstate transport, with Gold Coast or Brisbane connections.
Major shopping centres within Capital city metropolitan areas.

The client would also like to extend the reach of this campaign through print media and web based advertisements, displayed or hosted by various State Government offices and travel agencies across Australia.

Lastly, the client is checking its budget with a view to approving a national distribution printed article but at this time is willing to consider something 'outside the box', a previously untested medium maybe.

Please submit all ideas relevant to the above criteria. We want to maximise exposure as well as target audience attention and retention. Cutting edge trends are welcomed, provided that existing infrastructure is utilised, for example power is available if needed, suitable building or structure already exists or technology is able to be supplied within 7 business days. Good luck with the grey matter and keep those suggestions coming. Remember, the sky is the limit, so long as you have a hot air balloon as opposed to a flat tyre.

Owyn

Billboards

Hey everyone, I am looking at the use of advertising through billboards.




Both these examples are simple, clean and modern. I like the use of colour co-ordination and a clear message.



This example is also clear and clean. Billboards done in this way, in my opinion work the best. Billboards are on the sides of roads and you don't have time to read something like this....



..so a short, simple but to the point message and image is pretty much necessary if you want your message to be received by motorists.
The image/s on billboards must be attractive to catch peoples eye and simple so people understand what is trying to be said. Here is a good example below..



The image is beautiful and clean and makes you want to hop in. It also backs up the phrase "where else but Queensland" perfectly.
Anyway, more on the marketing side, I propose billboards to be placed on main motorways such as the pacific motorway and motorways coming from NSW. This will give motorists an incentive to visit the Gold Coast on their travels.
I also think the billboard designs could work well on building walls in the cities such as Brisbane and Sydney like this example below...



..this is because I'm guessing people in the city like to have their weekends away or take a break from the hustle and bustle once in a while and so the campaign would reach the correct target market loud and clear.

Nicole

New Client-Queensland Government

The Business Marketing department would like to advise the fellow Technology and Imaging Trends Departments that we have a new client, The Queensland Department of Tourism.
We have three weeks to present a visual marketing campaign.

Subject Area: Gold Coast
Time Frame: Three Weeks
Target Audience: National Australia
Budget: To be advised
Media: Only restriction is to use exsisting infrastructure (e.g exsisting buildings, transport and media outlets)


Aim: To generate more cashflow for local businesses and increase revenue from interstate vistors.

Could both departments please respond via Blogger before Thursday 29th May with initial concepts and ideas to produce a contemporary effective solution.

N.B. All groups are required for a face to face meeting to discuss next course of action, on Friday 9am 30th May.

Keeping up with the trend.

Jazz Hands!

For businesses generally, there are a number of methods to keep up with the latest trends.

RSS feeds
Magazine
Journals
Internet
Other businesses
Expo/Confrences
Seminars
Courses
Chamber of Commerce

Below are examples of above.
sbecouncil.blogspot.com

Over The Top Business Cards

Unlike the previous post displaying trendy effective business cards, some failed to meet their standards!
Often companies try to be too clever when creating their business card and can overwhelm the viewer or obscure essential details. Some cards can often miss the target group through uses of innapropriate imagery. Other designs, though creative, could be dismissed purely as a gimmick. In the below image of the USB card M++, conventional business card is taken to the next level, value adding to the business objectives.

Which business card work better, bland practicality versus creative impracticalitly?

Trendy Business Cards

Although business cards have been around for a while, a new trend in promoting your business is having "unique" business cards.
Rather than a plain dull rectangular
card, business' have opted for different textures, materials, shapes etc.
Here are a few examples below





This trend has become extremely popular, especially for the creative businesses such as artists, graphic designers and photographers. This is because they want their clients to see their creative side and actually enjoy taking their business card, keeping it and remembering them.
Do you think this trend works? And if you had the time and money would you have a "unique" business card made for yourself?

Nicole

Win Win or Lose Lose

The proliferation in recent years of online stock photography has seen opportunities for
both business marketing departments and professional photographers. The business of being a
stock clearance house hasn't done too badly either. All in all, it seems like a win-win
situation, with photographers meeting the increased demands of contemporary business'
visual media requirements.

Obviously there will come a time of market saturation, or product life end (the trend for
photographic images shifts) but it would appear on the surface, at least, that anyone can
have a go at making some cash from taking photos. Therein lies a problem, for both
photographer and corporate client base.

There are 3 main ways to distribute photos in the hope of making an income on a regular
basis. They are Royalty Free distribution (RF images may have small up front cost but few
restrictions on use), Royalty Managed (RM usually fetch higher sale value and provide
purchaser with greater exclusivity subject to more rigid usage terms) and commission (a
client provides a brief with specific instructions and varying amounts of artistic
interpretation on the part of the artist).

The last option above can include running a business with clients attending for specific
purposes, eg. portraits, or working continuously for large clients, eg. fairfax. The middle
option, RM is still mostly the realm of the professional photographers who are willing to
accept about 50% of the nett sale of images. One trend amongst high end RM stock houses is
to engage photographers for specific assignments, approaching commission basis work. Royalty
Free businesses will accept nearly anything, if you agree to take as little as 20% earning
from each image sold. However the artists rights are pretty much undermined as soon as the
image has been submitted as RF. So what are the problems...

For businesses the problems include balancing budget vs the right product. It is cheap to
get an image that may turn up in a competitors campaign next week. Also the marketing
department can spend significant time sourcing an appropriate 'cheap' image from
hundreds of RF distributors selling thousands of images. For the professional photographer,
it is the mind set of potential customers that there is a preferred option to expensive
commissions and also that their trade is being tarnished by hobbyists with post production
tools, muddying the waters and making corporate access to true professional work more
complicated.

How do you feel as an aspiring professional photographer? Is Royalty Free a chance to gain
notoriety and a place to express art that is not entertained by mainstream Royalty Managed
sites? Do you disagree entirely with the notion of stock libraries and want to avoid the
contractual nightmares in favour of running your own business? Do you love the idea of
Royalty Managed firms, with professional standards, and the chance to do what you love
without having to deal directly with clients? P-Mphotography would like to get your opinion
on business trends surrounding Photographic Stock Libraries. Owyn ;-]

On the same subject of emerging trends, we will discuss how business' must have an online presence. Whether it a personal website, social networking, advertising banners, direct sales and electronic business cards.
Online access to target markets is becoming essential. Higher band widths with increased quality means increased competition between competing business to provide consumers with interactivity and content, especially visual material including photographic images.


Here is an example of a contemporary site that features plenty of quality visual stimulus....



Here is an example of a business which has failed to keep up. ....


Do You have an example to submit to this blog ?

Impact of New Marketing Trends

Greetings Folks,

This week we will be discussing the impact on new and emerging trends in promoting a business.
Companies are using environmental issues to advertise their business, for example....
A new trend emerging is companies advertising on "Green Bags" (Enviro Bags).
-Nikon
-Cotton On
-Woolworths
-Coles
-City Beach
-Bakers Delight
-Fuji Film

The main advantages are:
-Advertising (People advertise your company for free)
-Promoting to all economic classes
-Recycling
-Adds a good idea about the company (Being Green)
-Mass production

The main disadvantages are:
-Cost and production of these bags
-Exposure time
-Disposable (People throw them in non recyclable bins)


What is your view of companies taking advantage of environmental issues to promote themselves?

Week 1 discussion also focused on a visual campaign that failed to deliver.
Suggestions included Rugs A Million (t.v sales ad), Hogs Breath (Hot Pants Promotion), Eclipse Mint (t.v commercial), Dominos (Cheaper Tuesday Cheerleaders) and Van Heausen Underwear (banned on brisbane buses)

Week 1 sees the discussion focus on the successful international advertising campaign of Sagatiba "The Pure Spirit of Brazil."
This alcoholic drink was introduced to the world through a classy iconic imagery of "Christ the Redeemer" otherwise know as "The Jesus Statue", situated high above Rio.
Billboards and static images supported this campaign as shown above.

Follow the link bellow to the production and behind the scenes of the Saatchi & Saatchi advertising campaign.
http://mefeedia.com/entry/making-of-sagatiba/12643944

Introduction

Hey everyone!

We have started this blog to discuss the business and marketing trends and emerging technologies in the photographic industry.

Our discussions will include firstly, examples of advertising campaigns, whether and why they worked or not.

Secondly, we will talk about the impact on new and emerging trends in promoting a business.

Lastly, a discussion involving ways of keeping up to date and informed on current and future trends and technologies.

We hope you enjoy and join in on our exciting weekly discussions.

BnM Club